How Fast do Staged Homes Sell ?
Research shows that well staged homes sell approximately 32% faster than non-staged homes. They also sell for 3 to 10% more. Do the math and tell me how many thousands of dollars we are talking. Homes which are properly staged; that are warm, cozy, romantic and have sex appeal, sell fastest. As a seller, you may hire a professional home stager or stage your home yourself. Naturally, if you do it yourself, you should have a plan, some guidelines and a checklist to follow.
Staging News
Staging tips - fabulous patios for romantic evenings and entertaining friends
How does the top marketing firm of the world use Sex Appeal - "Lovemarks"
Staging is about "Selling a Lifestyle"
To sell your home faster, you must sell more than just two bedrooms, two baths and so many square feet with a garage.
You must sell a lifestyle:
Where buyers’ imagine themselves raising their families or entertaining their friends.
Where they can relax on the patio or listen to their favorite music.
Where they imagine themselves preparing gourmet meals or taking luxurious baths. Where dreams come true.
When selling in a slow market
You have two choices
1. Lower your price
Price your home below that of your competition for the same amenities, size, etc. or
2. Make your home more desirable
To do this, you need to have a home with the right atmosphere and looks. There is nothing more important when it comes to selling your home, than to have one which has a strong emotional appeal to buyers. Properly staging your home will create this emotional appeal, otherwise you will need to lower your price.
Use a home sellers check list for each room and the exterior
Add a little Sex Appeal
Which room in your home is so cozy?
That you can share it with your friends and lovers, where your senses tingle, where you can dance, where you can taste delicious stuff, where you feel like you're in the greatest paradise on earth? Well it should be the kitchen, for this is the most important room in your home to most buyers. Does your kitchen give buyers this feeling?
Marketing your home is more than buyers seeing that you have a garbage disposal, a kitchen sink and an oven in your kitchen. It's developing a feeling, a special feeling, where buyers sense an emotional connection and desire. Not only in the kitchen, but the entire home.
Create cozy, warm and the right emotional feelings by adding a little "Sex Appeal" to your home will help sell it fast. It will create desire and emotional appeal.Oh my !
What do companies like Calvin Klein, Coca-Cola, Olay , home builders and Lexus have in common. It’s the use of “love and sex appeal” as the major tool in marketing their products. Kevin Roberts, CEO of the top marketing firm in the world, Saatchi and Saatchi, with offices in over 80 counties, espouses the use of “Lovemarks” as the primary change in today’s marketing. This concept overpowers and changes brand loyalty, it sells products.
Saatchi and Saatchi marketing concept of “Lovemarks” emphasizes the need to develop three key ingredients: Mystery, Sensuality and Intimacy for a product, so that it will be chosen and purchased over all the other products available. The same as buyers choosing your home over all the homes on the market.
Tap into a Buyers Dreams and Desires
Adding "Sex Appeal" to your home will do wonders. Buyers will become much more excited about your home, because you will be fulfilling both their emotional needs and desires. You can appeal to all 5 of a buyers senses by following the guidelines in David Jones's e-book on sexy staging. It cost nothing or only a few dollars to add lots of "Sex Appeal", and you can do it yourself.
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Makes your home stand out from your competition
With out these, your home will not standout and may lag on the market. With limited staging, using basically what you already have in your home, you can move your home to the front of the pack.
Create focal points - ones which buyers will remember about your home.
Edit how the rooms are arranged. Furniture, photos, lighting, flowers, etc.
Stage both the interior and exterior areas so as to create interest and desire.
Trouble selling your home? Learn what you can do
1. Learn how to create "Focal Points" that every buyer will remember.
2. Discover decorating tips that create elegance and stunning looks with what you
already have.
3. Learn how to Make your home appear larger by changing paint, lighting and
furniture arrangement.
4. Find out about a 101 Low cost ideas that create "big impacts."
5. Included in this book is a complete check-list and plan guideline.
A Small Investment to sell your home quicker...Get the step by step guide and check-lis to help you prepare your home for sale. $24.95
“Top Dollar for Your Home”
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